A trade fair appearance that will be remembered
Bestmann Messebau created an impressive exhibition stand for international laboratory technology manufacturer Beckman Coulter at EuroMedLab 2025 in Brussels. The stand was based on a concept developed by the IMPACT agency, which we brought to life with the utmost precision, technical expertise, and attention to detail.
The eye-catcher: an LED tunnel that literally draws visitors in.t
The central highlight of the exhibition stand is the spectacular LED tunnel—consisting of several round segments that are strung together like large rings. The insides of these arches were completely equipped with LEDs and displayed dynamic, changing graphics.
The animated content creates an immersive experience that perfectly harmonizes with the Beckman Coulter brand world and intuitively draws visitors into the booth. The tunnel thus serves not only as an eye-catcher, but also as an emotional introduction to the company's thematic world.
Result: A brand image with charisma
With the LED tunnel as an architectural and media statement, the booth provided a modern, eye-catching, and clearly structured setting for product presentations and customer discussions—ensuring that Beckman Coulter enjoyed outstanding visibility at EuroMedLab 2025.